SEO analysis, technical SEO, keyword optimization, monitoring

SEO is all about optimizing web pages to get the best visibility in search engines. This is a profession that requires in-depth technical and tactical expertise to achieve optimization.

Many people can use analytics tools and call themselves SEO consultants. But with some of the best SEO experts in Europe like Roar Eriksen from Norway, Mikkel deMib Svendsen from Denmark and Kristjan Mar Hauksson from Iceland, Findability is perhaps the best SEO network in Europe.

Continuous assessments and through many years of thorough research we have the complementary and optimal tools. These tools, combined with professionals, makes the biggest difference and makes Findability Europe the leading SEO network in Europe.

SEO analysis

Findability has, at any given time, over 10 different analytic tools to gain the necessary insights about what challenges and opportunities that exist at the various websites. We stand out from other agencies with a deeper professional and technical knowledge of SEO and have an in-depth knowledge of the use and composition of the analytic tools available to provide a better and more accurate picture and foundation for improvements.

With Findability’s expertise and the composition of our tools, we can quickly and efficiently optimize your web page and achieve better visibility.

Technical SEO

Technical SEO is probably the most difficult field within search engine optimization. There are many pitfalls here and you need to have a thorough understanding of how the search engines are designed to achieve an optimal result. In addition, it is an overview of how to technically set up a solution against your goals and complementary elements. The defeat is tough when you have spent significant resources on search engine optimization, and then miss out on the desired result, because you have not thought about the technical layout.

Because Findability has such good knowledge of the technical elements behind a website, we often act as a link between the customer and the developer. By using Findability’s expertise in technical SEO right from the start of a project, a perfect starting point for optimal visibility is ensured.

Keywords optimization

A keyword analysis is done concurrently with technical SEO. This analysis is later used to optimize the web page. With keyword analysis, we discover what has the highest search volume. Are there most searches for headsets or headphones? This is an important part of optimization, you do not want to be visible on words no one is searching for.

After analyzing what the biggest search volume is, we choose which keywords to focus on, and in addition, we find the most popular search phrases. Since users’ searches are increasingly based on entire sentences/phrases, it is highly relevant. For example, a search for a new car online can quickly be searched as “Family car with room for 3 child seats” and not just “family car”. In combination with several of our tools, we monitor what positions you have on the different search phrases.


Improving visibility on organic searches is time-consuming. SEO is not a sprint, but a marathon. Therefore, it is important that we, as an SEO agency, monitor the websites on keywords and phrases as well as our own and our competitors’ rankings on the search engines. After our analysis and review for optimization, a lot is about monitoring the web pages in order to improve visibility. This enables us to act quickly on errors or shortcomings. Google is constantly updating its algorithms, and we need to follow this update at the same pace to address any challenges immediately.

What is SEO?

SEO stands for Search Engine Optimization. What we do when working with SEO is to optimize pages and content to give customers better visibility in search results at Google, among others.

How to work with SEO?

There are many different ways to work with SEO. This varies from customer to customer. With some customers, we start with technical SEO and with others, we start by optimizing the content of the pages.

Does it take a long time to optimize a web page?

SEO is a marathon, not a sprint. Google and other search engines bring a lot of traffic to your site, and it’s important to be as visible as possible. This takes time and you need to have some patience when working with SEO. But if you use a good agency and do not stress, you can get good results which will eventually bring more traffic/customers to your site.